Murray is your AI operating advisor for home service franchises. He watches your franchise 24/7, catches the leads, quotes, and customers slipping through your funnel, and tells you the one move that matters today.
Every franchise owner running multiple locations or services lives with the same three leaks. Most owner-operators absorb them as the cost of doing business. They are not.
Paid form leads come in after hours. Your call center logs three attempts and gives up. The lead never books, the spend is gone, and nobody noticed.
Your tech quotes on site. The customer says they will think about it. Without disciplined follow-up at T+3 hours, day 2, day 5 and day 10, half of those quotes die quietly.
You spend your evenings chasing replies, copying numbers between Vonigo, your CRM, your spreadsheets, your inbox. By Friday you have no idea which deals are actually live.
Most operator tools give you ten KPIs and a wall of red flags. Murray reads everything happening in your franchise and tells you exactly one next-best action, every morning. Two minutes. Done.
Murray is the operator who has been in this game for three decades. He has run routes in Florida, opened franchises in Texas, watched a hundred operators try the same dashboards and quit. He knows where the money leaks before you do.
Every morning Murray reviews the last 24 hours of leads, quotes, calls, replies, schedule changes, and customer behavior. Then he writes you one focused brief. No spam. No dashboards to interpret.
You stay at the helm. Murray handles the work that should have been automated five years ago.
"You hired three more techs and your booked hours dropped. That is a routing problem, not a sales problem. Want me to redraw your zones this week, or do you want to keep paying them to drive?" - Murray
Murray is not a bundle of four products. He is one advisor running four loops behind the scenes, and surfacing them to you as a single morning brief.
Murray watches every paid lead, after-hours signal, and call center disposition. The leads your team gave up on get a compliant, human-toned recovery sequence until they book or explicitly opt out.
Every quote enters a multi-touch sequence: same-day SMS, day 2 email, day 5 email, day 10 email. Reply intent is classified. Anything ambiguous bubbles up for human review. Anything clear gets handled.
Murray reads your routes and your future capacity, then proposes route-compatible windows when a customer asks. Your reps stop zigzagging across the territory and your booked hours go up.
Once an invoice closes, Murray fires a review request through the channel the customer prefers, then a referral ask seven days later. Your Google reviews compound. Your word-of-mouth becomes a system, not luck.
Vonigo, Housecall Pro, ServiceTitan, your CRM, your inbox, your call center exports, your Twilio number. Murray plugs into what you already run.
Within 72 hours Murray has profiled your territory, tone, prices, and team. By week 2 he runs all four loops in your name, with you in approval mode.
You wake up to one focused brief from Murray. Read it in two minutes. Move on. The rest of your day belongs to the work only an owner can do.
Two-territory operation. $370K annual run-rate. One sales rep, two technicians, one owner-operator. Murray runs the full lifecycle from paid lead to invoiced job to post-service referral.
Murray is built tenant-isolated from the ground up. Each location gets its own Murray with its own context profile, voice, and territory rules. The brand owner gets cross-network visibility, benchmark intelligence, and a single contract.
If you operate three locations or three hundred, the deployment shape is the same.
Drop your work email and Murray will reach out within one business day to schedule a private 30-minute walkthrough on your numbers.