When a deal slips through your funnel, better call Murray.

Murray is your AI operating advisor for home service companies. He watches your operation 24/7, catches the leads, quotes, capacity, reviews, referrals, and customers slipping through your funnel, and tells you the one move that matters today.

Book a 30-minute call Meet Murray
Built for home services Multi-location ready One move every morning Capacity pulse by tech and sales Reviews and referrals after the job
Murray, an older home service advisor in a navy suit, holding a phone and operating brief.
Today's move
Call the quote that is about to go cold.
Murray found the timing, the reason, and the cleanest next step.
The problem

Your operation is bleeding revenue you cannot see.

Every owner running multiple locations or services lives with the same four leaks. Most teams absorb them as the cost of doing business. They are not.

1

Leads slipping through the cracks

Paid form leads come in after hours. The call center logs three attempts and gives up. The lead never books, the spend is gone, and nobody noticed.

2

Quotes that never close

Your tech quotes on site. The customer says they will think about it. Without disciplined follow-up, half of those quotes die quietly.

3

Capacity hiding in the schedule

Your field calendar looks full until you compare booked hours, tech load, sales routes, and open capacity by week.

4

Owners drowning in manual work

You spend your evenings chasing replies, moving numbers between tools, and guessing which deals are actually live by Friday.

Meet Murray

Thirty years in home services. He has seen every operator miss money in the same places.

Most tools give you ten KPIs and a wall of red flags. Murray reads what happened, decides what matters, and tells you the one next-best action. Two minutes. Done.

Murray cartoon avatar in a navy suit.

Direct. No nonsense. Always on your side.

Murray is the old home service hand who looks at your territory, routes, quotes, replies, and schedule changes, then says what he would do if it were his shop.

"You hired three more techs and your booked hours dropped. That is a routing problem, not a sales problem. Want me to redraw your zones this week, or do you want to keep paying them to drive?"
Murray raising one finger while holding a phone and operating notes.
Murray giving one focused recommendation for the day.
One move today

No dashboards to babysit. Just the move that matters.

Murray runs the loops behind the scenes and compresses the noise into a short morning brief. The owner stays in control. Murray removes the fog.

Murray's note - Tuesday morning
Next move
Call the homeowner with the aging replacement estimate. They replied "thinking" yesterday at 7pm. The window closes Friday.
Why now
Their reply window matches the highest engagement pattern. Pricing concern likely.
My take
Offer financing. Soft anchor. No discount.
Capacity Pulse

See the field, sales, and schedule health in one glance.

Murray reads your booking calendar, technician load, sales routes, and open capacity so you know if the week is full, light, or quietly overbooked.

✓
Technician capacitySpot booked hours, light routes, overloaded crews, and open service windows before the week gets away from you.
✓
Sales capacitySee which estimators or sales routes can handle more appointments without creating follow-up debt.
✓
Owner-level signalNo spreadsheet archaeology. Murray tells you where to move demand, add follow-up, or protect margin.
Murray pointing at a home service schedule and capacity board with technician routes, sales slots, and open capacity.
Murray's read: keep the current crew mix, pull two light-route jobs forward, and protect the sales calendar from low-intent estimates this Friday.
Revenue leak detection

Murray catches the lead before it hits the floor.

He watches lead recovery, quote follow-up, capacity, reviews, and referrals as one operating system. Then he surfaces the next move.

✓
Lead recoveryAfter-hours signals, missed callbacks, and paid leads that deserve another pass.
✓
Quote follow-upSame-day timing, aging quotes, reply intent, and human approval when the intent is fuzzy.
✓
Capacity pulseBooked hours, tech load, sales availability, and open windows become a simple weekly readout.
✓
Reviews and referralsPost-service moments that usually depend on memory become a simple operating loop.
Murray pointing at a home service funnel where a slipping lead is caught.
Murray holding a phone with review stars, referral signals, and customer care documents.
Post-job growth loop

Murray does not stop when the job is completed.

After the work is done, Murray helps turn a happy customer into a review, a referral, a repeat visit, and a cleaner customer experience.

Review requests Ask at the right moment, with the right tone, before the customer moves on.
Referral asks Prompt the customer to introduce a neighbor, friend, property manager, or local operator.
Care instructions Send cleaning care notes, maintenance tips, warranty reminders, or what to expect next.
Support documents Deliver manuals, service notes, before-after recaps, invoices, or seasonal follow-up material.
How it works

Live in two weeks. Quiet from day one.

01

Connect your tools

Your field service platform, CRM, inbox, call center exports, booking calendar, and business phone number. Murray plugs into what you already run.

02

Murray watches your funnel

Within 72 hours Murray profiles your territory, tone, prices, and team. By week two he runs the core loops with you in approval mode.

03

One next-best action

You wake up to one focused brief. Read it in two minutes. The rest of your day belongs to the work only an owner can do.

The leakage operators absorb today

Most home service operations leak revenue in three predictable places.

Murray plugs into those three places and turns them into one operating loop with one next-best action per morning. No more guessing which dropped deal is salvageable.

60-70%
of paid home service leads never book first contact (ServiceTitan State of the Industry)
5-10 days
median quote-to-decision window for replacement estimates (Jobber operator benchmarks)
21x
lead qualification rate when reply is under 5 minutes vs over 30 minutes (Harvard / MIT Lead Response Study)
For multi-location operators

If you run one location or a brand network, Murray ships ready.

Murray is built tenant-isolated from the ground up. Each location gets its own Murray with its own context profile, voice, and territory rules.

The brand owner gets cross-network visibility, benchmark intelligence, and a single contract. If you operate three locations or three hundred, the deployment shape is the same.

  • Per-location context profile, voice, and territory rules
  • Cross-location benchmarks for owners and leadership teams
  • Compliance-safe SMS and email workflows
  • Read-only or write-mode integrations on your existing stack
  • White-label or co-branded depending on agreement

Better call Murray.

Drop your work email and Murray will reach out within one business day to schedule a private 30-minute walkthrough on your numbers.

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